Brand Management

FULLY INTEGRATED MARKETING TEAM: The ADPIC Marketing Team is composed of several brand managers, an in house PR & Events Team, promotion and merchandising teams. Each brand and / or product under ADPIC’s portfolio is handled by a dedicated brand manager, tasked to develop and implement the brand’s marketing plan, develop and leverage consumer understanding and insights, design and monitor the distribution strategy, and report all progress and developments to ADPIC’s principals. ADPIC’s brand building focus has resulted to several market leaders in the country.

ADPIC’s Approach to Brand Building

Stage 1: Study the Market

  • Market trends
  • Channels / Trade
  • Competitors
  •  Customers

Stage 2: Understand the Brand

  • Strengths
  • Weaknesses

Stage 3: Strategize

  • 5-year Forecast
  • Strategies
    • Brand
    • Positioning
    • Distribution
    • Promotions

Stage 4: Implement & Monitor

  • Implement
  • Monitor and analyze
  • Improve and evolve

Brand-building Experience

ADPIC’s marketing team is experienced in developing and implementing effective above & below the line marketing activities

  • Brand launches
  • Consumer & trade promos
  • Interactions with press, society, and lifestyle influencers
  • Sampling activities
  • Other events

DISTRIBUTION

ADPIC takes pride in having a well-entrenched distribution network in the entire Philippines. ADPIC directly serves approx. 7,000 traditional and non-traditional retail outlets, covering all channels and segments RELEVANT to its brands’ target consumers and markets.

Products we are interested to handle

  • Health related
  • Home care
  • Safety and security products
  • Car care products
  • Elderly care products
  • Other institutional, commercial, and industrial products