MADD (Major Accounts Development Dept)
- Primary Modern Trade accounts
- Key accounts management, primary & national traditional accounts
- National supermarkets, hypermarts, national convenience stores, wholesalers
Gentrade A: Non-major Accounts
- Secondary Modern Trade and traditional accounts
- Groceries, minimarts, non-chain supermarkets B&C
Gentrade B: Institutional, Commercial, Industrial / Non-traditional Outlets
- On-premise, hotels, restaurants, schools, offices, cafeterias, independent convenience stores, petrol shops, candy shops, specialty shops, etc.
Regional Sales Group (Luzon, Visayas & Mindanao)
- Outside GMA (Greater Manila Area)
- Regional distributors & Wholesalers
Y2K Reseller Group
- Direct & corporate sales, comprised of independent, freelance, & commission based marketing & sales representatives.
As of 1st sem 2023, ADPIC has approximately 30,000 national outlets in its distrinbution universe, almost 20,000 of which are actively buying outlets (at least 2 order per year). This number consistently grows as the company grows with its accounts.
| Active (as of 1st Sem 2023) | |
| Channels | Outlets |
| Super/hypermarkets | 625 |
| Convenience stores | 1,600 |
| Petrol Stores | 350 |
| Drugstores | 800 |
| Bookstores | 250 |
| Groceries | 155 |
| Department Stores | 50 |
| Non-taditional stores | 150 |
| Sari-sari stores | 50 |
| Wholesalers | 100 |
| Regional accounts (approx) | 1,500 |
| TOTAL | 5,630 |
| Traditional Channels | Non-Traditional Channels |
| Candy Stores | Bazaars |
| Convenience Stores | Book Stores |
| Dealers | Gift Stores |
| Department Stores | Flower Shops |
| Drug Stores / Pharmacies | Magazine Stands |
| Groceries | Schools |
| Health & Beauty / Personal Care | Toy Stores |
| Hypermarkets | Foodservice |
| Minimarts | Bakeries |
| Market Stalls | Bars |
| Petro Shops | Cafes |
| PX Stores | Cafeterias / Canteens |
| Regional Distributors | Country Clubs |
| Tobacconists | Food Courts |
| Wholesalers | Hotels |
| Wines & Spirits / Liquor Stores | Resorts |
| Restaurants | |
| Direct Channels | |
| Corporations | Non-profit Organizations |
| Direct Individual Buyer | Socio-civic Groups |
| Other Institutions & Establishments | |
ADPIC has an 70-90% weighted distribution penetration in all key accounts in the Philippines, composed of multinational retail chains, major retailers, and national stores. These are the outlets that account to 70-80% of the sales of high-end brands and products. All these outlets are serviced by ADPIC’s own warehouse & logistics department.
| KEY ACCOUNTS (Partial List) | |
| 7-Eleven Convenience Store | Toy Kingdom |
| Cash & Carry | Petron Treats |
| Cherry Foodarama | Puregold Priceclub |
| Davao Central Convenience Store | Robinsons Supermarket |
| Family Mart | Rustans Supermarket |
| Fuma | San Miguel Food Shop |
| Global Cigar | Shell Select |
| Hi-Top Supermarket | Shopwise |
| Landmark | Sondrik / SM |
| Makati Supermarket | South Supermarket |
| Mercury Drug | Tropical Hut |
| Metro Gaisano | Unimart |
| Uncle Johns Convenience Store | Waltermart |
| National Bookstore | Watsons |
| SM Markets (SM Supermarket, SM Hypermarket and SM Savemore) | Unimart |
| Robinsons Easymart | Shell Select |
| Landers Superstore | S&R Membership Shopping |
| The Generics Pharmacy | Generika |
GROWING DIRECT SELLING TEAM
In 2000, ADPIC started the ADPIC Y2K Direct Selling Group, developed to promote & sell ADPIC’s products to corporate accounts, non-traditional establishments, direct individual customers and personal networks. The program serves the market potential and demand of these channels for giveaways and direct consumptions (i.e. events) especially during the Yuletide gift-giving season (September to December). Accredited freelance direct sellers called “IDMS” (Independent Direct Marketing Specialists) are trained by ADPIC’s sales and marketing managers to sell ADPIC’s products. As of 2007, the group has grown to 350 accredited members and has sold to over 1,500 end clients.